>>Deconstructing, Papyrus: The Traditional Greeting Cards Store
> RE-BRANDING: PAPYRUS/ BEYOND JUST A GREETING CARD
For this project, I was assigned of re-branding a dormant brand, and my choice was Papyrus. Guided by a comprehensive history of research and understanding of The Papyrus, I aimed to break free from convention, infusing Papyrus with a fresh identity, diverging from it is traditional image.
[Objective] [Approach] Throughout our exploration, I accomplished transformed the Papyrus brand, from crafting a brand statement to enhancing market presentation with a fresh logo and optimizing service offerings. The introduction of a vibrant color palette added a celebratory touch, effectively engaging our target audience.
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Progress To New Logo
New Mission Statement and New Future Directions:
The final outcomes of this rebranding project involve introducing new deliverables that enable Papyrus to extend beyond its traditional greetings card. Consequently, I am presenting nine different approaches for the future of Papyrus.
Deliverable Idea 1: The Exhibition
Deliverable Idea 2: The Educational
Deliverable Idea 3: The Papyrus Park
Deliverable Idea 4: Customize Card
Deliverable Idea 5: Art That Alive
Deliverable Idea 6: Team Members
Deliverable Idea 7: Papyrus X TED
Deliverable Idea 8: Exclusive Artwork
Deliverable Idea 9: To Start Inspiration
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