>>Deconstructing Idea of Safety, Street Vendors

BRANDING VISUAL SYSTEM DESIGN: STREET VENDORS/ HAPPY AND SAFE BUSINESS ON THE STREET

For this project, I was tasked to create a Visual and Branding System for a Street Vendor protection organization, my aim in the design evokes a sense of community and inclusivity, promoting a safe and thriving sale environment for all street vendors on the market.

[Objective] 

The visual and branding system draws inspiration from the safety, friendly and alert by street vendors,  including striking logo, promotional materials, a mobile app, and an organization event. The design goal is to help users interact with the organization in a digital space.

[Approach] 

Tickets to Event

Event Materials

Mobile App